Research from media communications company Universal McCann indicates that blogging is still in growth mode. The firm's Wave 3 research report, published April 3rd, found that 73% of respondents read blogs, up from 66% in June 2007, and 38% write blogs, up from 31%.
Consumption is stronger in Asia; 92% of South Korean respondents read blogs and 71% write their own blogs, compared to 60% in the U.S. who read and 26% who write them. Personal and family matters are the most popular topics, followed by music, news and current affairs, opinions on products and brands, and film and television. The report (www.universalmccann.com) is based on surveys of 17,000 internet users in 29 countries.
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